The Content Strategist
Wondering about Twitter’s new look? Mashable ran a great piece on Twitter’s new look and features update yesterday. Here’s what changed the most: Home: This is your old news feed, only better. Connect: This is where all your @replies and mentions will be. Discover: Besides trending topics and hashtags, this will identify stories and trends based on your…
According to Copyblogger, the Prose Theme for WordPress has become the favorite for many large scale publishers online. Thousands of publishers love it because of the extensive level of control. But a new update will allow users even more great features, like the ability to Customize virtually every element of your site Even more detailed control of your Genesis framework…
According to PostAdvertising, 2011 was the year that consumers regained a voice in corporate marketing and branding decisions. Apparently, big companies like Dominoes, LL Bean and Ford made big changes in reaction to passionate customer feedback. Their results for 2012: Out: brands barking at consumers. In: consumers taking control. Do you agree? Or do you think things…
Some of the social sharing platforms today are what we call no-brainers. They get tons of hype, receive millions of unique monthly visitors and have user growth that rivals the first few years of Facebook. However, 43% of Tumblr visits come from 2% of users and only 5% of Instagram users have uploaded more than…
According to Poynter, The Blaze is getting some spicy reader responses – but they aren’t comments. They’ve embedded a social polling tool that grows as a community engages with it called Urtak. The embedded widget lets readers ask each other questions, which helps increase user interaction self tailor as it grows. So while the same story received 264 comments, Urtak helped them…
While GetSatisfaction may not be directly related to the Rolling Stones’ song of similar sentiment, the two cultural entities actually have a lot in common. GetSatisfaction works with big name brands to encourage interaction, feedback and communication. And this isn’t some “useless information, supposed to fire (your) imagination” – the company offers real solutions to create…
This week we took a good look at the content strategy behind Get Satisfaction, a social strategy company that works with big name brands to encourage interaction, feedback and communication. While researching, we came across an awesome infographic they made highlighting just what makes a community manager tick.
A man sits at a computer in an office, looking at the TMZ.com blog. A beautiful woman enters, walks to him, and reads over his shoulder, then looks back at the camera: “Manly, yes, but I like it, too.” You may not remember the line from the 1970s Irish Spring soap commercials. Just know that…
Hey Everyone – Feeling A Little Lost In Your Analytics? Here’s A Quick Analytics Refresher. Make Sure You Are Measuring The Right Things, Like ROI and Engagement. Implement a Few Useful Tools To Help You Better Gage What’s Going On. But Stay Updated With New Features, So You Don’t Accidentally End Up Paying For Them…
