The Content Strategist
The idea behind Tutorial Marketing is pretty intuitive – readers navigate to your site to learn something, not to buy something. But then, if those lessons sync up with the services or goods that you want to sell, they become aware of your brand and are more likely to buy your product. How you teach, of course,…
Some time around the turn of the millennium, media-savvy companies and organizations realized they needed to reach customers in an increasingly online world and that strategies would need to be, well, different. In 2000 Ann Handley, of MarketingProfs, turned her attention to the evolving nature of this kind job, writing about what any online publisher should…
You’ve heard it before: attention spans are getting shorter and video content is the easiest way for people to digest information. However, with more than 3 billion videos viewed each day on YouTube, making your brand’s video content stand out is even more of a challenge. In addition to capturing consumers’ attention, videos should make…
Any good digital strategist knows the basics of engaging a community. Keep up friendly conversations. Offer useful resources. Maintain authority on relevant topics. You know the drill. But digital marketing is still very much like the Wild West — which means there are ways to trick the system. Social media is often misrepresented as a…
Check out this post where Search Engine Watch laid out 10 ways rehashed, boring content just doesn’t cut in on Google Search anymore. Some highlights – “However well your site performs in search engine results, at some point it needs to sell your product or service to a real person. With bounce rate looking to…
Curation, curation, curation. What’s the deal? Paid Content wrote a great piece about the amazing curation tools for online content, and how they plan to make money. They’re all built on the same idea: a self-organized community of thousands people (see graph below) who pick up articles they like and put them on Twitter (and…
Did you know that around 60% of the time people are seeking out information on a blog, they can’t navigate the website right and therefore can’t find it? Scary, we know. Mashable ran a really great how-to guide on creating a clear, effective navigation bar for your site. A couple great tips included: action links on the…
Editor’s note: We’re trying something new with our Friday roundups. Instead of links to the week’s top news, we’ll be posting what we call Toolboxes – a handful of resources on a theme – every week. Check out our Tumblr feed for ongoing industry news curation, every day of the week. This week, we break down…
Do you use LinkedIn Answers? Well, maybe you should. Hubspot recently ran a post highlighting the best ways to use Linkedin Answers. Apparently, the platform is a great point of interaction; “While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound…
