How 3 Beauty Brands Accentuate their Offerings with Tutorials [VIDEO]
Customers buying beauty products need to know how to use them, and articles, pictures, and videos can help.
The Content Strategist
The Content Strategist Blog
Twitter Called Old Media, Intel’s ‘Beauty Inside,’ Younger Bosses
Like most aging former rebels, Twitter appears to be getting a little bit comfortable in its later years.
Academia in Digital Space: How Columbia U. Is Evolving Online
Columbia's first chief digital officer, Sree Sreenivasan, talks about the institution's emergence in the online space.
Going Mobile: How Content Creators Can Keep Up
The glory days of desktops and centralized internet are over. Mobile devices have taken over.
Google’s Education Idol, Tweets to the Moon, McCheeseburger Defense
Google continues to try and try again with original content, this time it's looking for the next best educational video.
5 Content Strategy Lessons from the Democratic Convention
We take a look at what the Democrats did well and not so well at their nominating convention last week.
Under Armour Puts Some Muscle Behind Its Content [VIDEO]
The Sweat Every Day campaign includes the "What's Beautiful" site with videos of women talking about their exercise routines.
Grey Poupon Plays Elitist, Klout’s Bad Rap, iPhone 5 Frenzy
Even the internet can be a snob sometimes. Grey Poupon's Facebook app will "scan" you to decide if you're worthy of being its friend.
Social Media Can Generate Strong Story Ideas
How to scout out social media sites to find the next big content idea.