Content Marketing

Grey Poupon Plays Elitist, Klout’s Bad Rap, iPhone 5 Frenzy

The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

Grey Poupon Wants to Know If You Have Good Taste

Even the internet can be a snob sometimes. Grey Poupon’s Facebook app will “scan” you to decide if you’re worthy of being its friend.

“Those who do not qualify in the upper percentile will have their ‘like’ deleted, and be asked to refine their profile before trying again.”

The brand is also now hosting its website entirely on Pinterest, to “spread good taste to the masses with Pinterest boards that range from refined recipes to tasteful tips on enjoying the finer aspects of life,” Ad Week reports.

Forget Good Taste, What About Personal Influence?

Is Klout getting a bad rap and dismissed without proper consideration?

Fast Company’s Mark Shaefer argues “For marketers, being able to measure social influence is of historic importance.”

How Social Responded to the iPhone 5 Frenzy

Ad Week summarizes the iPhone debut through the tweets of a number of journalists.

One upsetting change is the loss of public transportation directions via the rejected Google Maps.

 So, Comedy and Marketing Walk Into a Bar …

What do comedy and marketing have in common?

Former Proctor & Gamble marketer and, now, full-time comedian Rajiv Satyal talks about five things marketers can learn from comics with Ad Age’s Jack Neff.

How to Differentiate Voice and Tone in Online Content

Going way back to English class here. Forbes offers a simple breakdown of how to approach both voice and tone when creating content for online customers. 

In other words, don’t alienate them. “If we want to gain our readers’ trust, we have to put ourselves in their shoes.”

Tweets a Preamble to the Whole Story

Poynter’s Melissa Abbey on how she used Twitter to cover the DNC and tips on how to gather news via Storify. For Abbey, social is an integral part of the reporting process and sometimes the story itself.

“Another interesting use of this approach is Jarrett Bellini’s weekly CNN column, ‘Apparently This Matters,’ in which he writes about whatever happens to be trending in social media at the time,” she says. “It is both hilarious and indicative of the digital culture.”

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