The Association Problem: When Consumers Like Your Ad But Forget Your Brand
Brands should pursue emotional narratives in their content. But if the narrative doesn't fit and people don't recall your company, that's a problem.
The Content Strategist
Proctor & Gamble
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The Biggest Audience Isn’t Always the Best
It's not about counting impressions; it's about making one.
Exploring Seinfeld, Buzzfeed, and the History of Branded Content With Brian Clark
"BuzzFeed is like the porn industry in the '90s," says Brian Clark. "All online marketers watched what the porn people did from a marketing and technology standpoint because they were always on the cutting edge."
4 Awesome Pieces of Olympic Content for Sports Haters
Sports, schmorts. For some people, no amount of pomp, international unity or unitards can make the Olympics bearable. But some savvy brands aren't giving up on the sports-averse.
Grey Poupon Plays Elitist, Klout’s Bad Rap, iPhone 5 Frenzy
Even the internet can be a snob sometimes. Grey Poupon's Facebook app will "scan" you to decide if you're worthy of being its friend.
Zero Moment of Truth Is Kingmaker for Content
At Content Marketing World, Google's Sam Sebastian explains why the process of consumer purchasing has undergone a dramatic shift.