Content Marketing

Google’s Education Idol, Tweets to the Moon, McCheeseburger Defense

The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

YouTube Looking for the Next Big Educator

Google continues to try and try again with original content, this time it’s looking for the next best educational video.

It’s doubtful that YouTube’s new American Idol-like contest, Next EDU Guru, will elicit the same kind of reaction from teenage girls as the real thing, but it’s a pretty cool idea.

“This new education project bridges the long-held hope that the Internet can centralize the world’s best teachers with the marketing power of one of the great new media companies,” TechCrunch reports.

One Small Tweet for You, One Giant Leap for John F. Kennedy Library and Museum 

In a creative move to build awareness and followers, the John F. Kennedy Library and Museum and the Martin Agency launched a microblog to recreate Neil Armstrong’s journey to the moon with tweets. 

Mashable explains: “Here’s how it works: Every time someone tweets with the hashtag #onesmalltweet, it’s equivalent to 100 miles of the journey.”

Armstrong’s family will send the final tweet, Mashable said.

In Defense of Cheeseburgers

While this is a print ad, the story is too good to pass up.

The MacDonald’s cheeseburger makes a very good case for being eaten. Read it here, in AdWeek.

Why You Should Never Say ‘Let’s Create a Viral Video’

The senior VP of content strategy and partnerships for L’Oreal USA Deborah Marquardt says a company should focus on the objective when considering what content to produce.

Just saying “Let’s create a viral video.” isn’t going to cut it.

AD Age chats with Marquardt about what it takes to oversee 23 brands.

Friendster Founder Founds Anew, Launches Nuzzel

Is Nuzzel a faster simpler social news sharing reader? Is it a way to get the news you’re missing on Twitter?

Jonathan Abrams claims it is and TechCrunch tests it out.

“Abrams says he’s skeptical about delivering news tailored to a user’s interests, rather than social signals. You don’t want to force users to enter their interests, because, ‘People don’t want to do a lot of work,'” TechCrunch reports.

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