Brands

The 2014 Branded Content Approval Matrix

It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!).

To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix, judging the year’s big happenings, from Taco Bell’s Snapchat exploits to Facebook’s algorithm changes to the most controversial PSA of the year. Enjoy!

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