Content Marketing

Indy 500 or Bust Instagram, Facebook Graph Search, Tumblr Buzzwords Blog

By Kylie Jane Wakefield January 18th, 2013

The Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

Indy 500’s Instagram Campaign

The Indianapolis Motor Speedway is teaming up with social media management platform Venueseen for an Instagram campaign.

The hashtag, #Indy500orBust, is “intended to capture the overall experience and history of the race,” ClickZ reports.

With the help of Venueseen, Indy will post photos of tagged fan images from races. Then, the photos will appear, plotted, on a map on a microsite. The brand has no launch date for this campaign as of yet.

Facebook’s Graph Search and Site Changes

Business2Community’s Sam Sudano writes about Facebook Graph Search and how it aims to compete with Google.

The search, which is in beta stages, will let users search on the social media site for photos, places, people, and business pages. It’s also going to allow users to see anything people have shared with them on the site, along with “public content from non-connections.” CEO Mark Zuckerberg said, ““It’s interesting because most people today don’t think about Facebook as a place to discover places they could go eat, or things that they could go do, but with this product, it’s so natural to be able to do that.”

Tumblr’s Buzzwords Blog

Todd Wasserman of Mashable reports that a new Tumblr blog, Behind the Buzzwords, illustrates buzzwords from 2013.

The project is being produced by CreativeFeed, a marketing firm, and features words like collaborative consumption, crowdsourcing, The Internet of Things, and longtail.

Layoffs at Jersey Paper is reporting that Star-Ledger out of Newark, New Jersey, had to lay off almost 10 percent of its newsroom this week.

Thirty-four employees, including news clerks, editors, and photographers had their jobs eliminated at the state’s largest newspaper. The Star-Ledger, which has won Pulitzers and major national journalism awards, said the layoffs occurred because of “continuing financial pressures and the lingering effects of Hurricane Sandy.”

Amazon’s Music Store for Apple

The Wall Street Journal reports that Amazon has introduced an MP3 store for iPhone and iPod Touch.

The program lets users buy music on the site on the Apple devices and access it anywhere, anytime. The MP3 store, which has more than 29 million songs available globally, is trying to compete with Netflix, Google, and Apple in their latest project.

Rolling Stone Magazine on the iPad

According to PaidContent, Rolling Stone magazine is finally coming to the iPad. Wenner Media, which owns the magazine, also forged a music purchase partnership with iTunes for users.

Album and song reviews are going to include links to listen to and buy the music on iTunes. Currently, subscriptions cost $1.99 for a bundle, while a single issue is $4.99.


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