Why Your Brand Needs an Emerging Platforms Editor
Emerging platforms editors are the next generation of the mobile editors that publishers have begun adopting in recent years to optimize content for mobile readers.
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Pinterest Valued at $2.5 Billion, Rules of Mobile Email, Pay for YouTube?
The Wall Street Journal reports that Pinterest, which just raised $200 million in its latest round of funding, is now worth $2.5 billion.
Target’s Mobile Snack Bowl, Digital Magazines, ‘Parks and Rec’ Busy
Instead of spending money on a Superbowl ad, Target has chosen to put out a mobile game.
Indy 500 or Bust Instagram, Facebook Graph Search, Tumblr Buzzwords Blog
The Indianapolis Motor Speedway is teaming up with social media management platform Venueseen for an Instagram campaign.
iPad Paragraph Shorts, US Army Strong Content, Podcasting Gets Louder
Paragraph, a startup that offers digital author services such as apps, introduced the first issue of its short story iPaid magazine, Paragraph Shorts.
Reuters Extends Digital Reach Beyond Social
Reuters continuously experiments in online distribution beyond mainstream social media.
Ikea’s Klippbok, Tumblr Analytics, Aflac’s Social Media Discoveries
Ikea's Klippbok, a new iPad app, "allows users to experiment with different room settings by digitally rearranging IKEA furniture," according to B&T.
Tablets Gain Ground with Students and Kids [INFOGRAPHIC]
More than half of children ages 5 to 8 have used iPads and video iPods. For kids 2 to 4, it's 39 percent.
Target Switches Digital Strategy, Thrillist Gets Boost, TechDirt Membership
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web like how Thrillist Raises Money for More Content and Production or why TechDirt Chooses Premium Content Over Paywalls.