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The Content Strategist

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Mobile Devices Demand Mobile Content

Over the past decade, the use of cellphones and tablets has increased tremendously, significantly impacting the way marketers produce content. As people increasingly read on mobile devices, it's crucial for marketers to create compatible content.

April 25, 2012 · Kylie Jane Wakefield

Content Marketing and the Popularity of Tablets

Marketers need to ensure that the text, videos, and websites they construct will attract, not repel, the rapidly growing population of tablet enthusiasts.

March 18, 2012 · Kylie Jane Wakefield