How Market Research Is Flawed – and Content Can Replace It
Our biggest challenge as content marketers is to think about the environment in which people share information.
The Content Strategist
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LinkedIn’s Content Vision, Stronger Connections, Dove Ad Parody
LinkedIn is becoming a content powerhouse, making sure to execute one core concept — the powerful junction between content, design, and great products.
WaPo Sponsored Stories, Tumblr’s Big Year, Pitfalls of Content
The Washington Post debuts its BrandConnect feature today.
Vine Gives Video Marketing a Twist on Twitter [VIDEO]
Vine has been shaking up the tech, advertising, and media worlds this week.
Jamie Oliver’s Food Tube, Diesel App Marks Time, BookScout Picks
Chef Jamie Oliver launched Food Tube this past Monday on YouTube.
Target’s Mobile Snack Bowl, Digital Magazines, ‘Parks and Rec’ Busy
Instead of spending money on a Superbowl ad, Target has chosen to put out a mobile game.
Indy 500 or Bust Instagram, Facebook Graph Search, Tumblr Buzzwords Blog
The Indianapolis Motor Speedway is teaming up with social media management platform Venueseen for an Instagram campaign.
Ebooks’ Big Christmas, No War Stories, Top Paying Freelance Gigs
Paid Content's Robert Andrews reports on what hit it big this Christmas among consumers.
Journalists Creating Killer Content with Smartphones
Smartphones are digital journalism’s swiss army knife -- and traditional media is catching on.