That means overlooking what you’ll get in return tomorrow or the next day. Prioritize the long run — with your business partners, stakeholders, clients, customers. Everyone — there’s more to profitability than the immediate and now.
There’s definite room for customer engagement on social media platform, but you know what other area of your website needs great content? Customer reviews. Make sure that you fully flesh out your strategy in this area for the most robust results possible.