Strategies, tools, and tips for spreading content through the social web.
Tracking Social Commerce on Facebook [INFOGRAPHIC]
A new infographic produced by Business Insider takes a look these changes throughout time.
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The Dos and Don’ts of Marketing on Pinterest
Pinterest has grown drastically over the past few months, and savvy marketers jumping aboard with haste.
Is Your Brand’s Social Media Engagement Genuine?
For brands to find success on social media sites, they have to ensure that engagement with their consumers is genuine.
Marketers See Social Media as an Experiment [STUDY]
A whopping 49% of marketers view social media as an experiment, according to a recent survey.
How Email Subscribers and Facebook Fans are Similar [INFOGRAPHIC]
Customers interact with companies they follow on Facebook similarly to how they engage with brands via email, according to a recent infographic.
Twitter Users Crave News Updates [STUDY]
In a recent study, 31% of Twitter users said that they follow bloggers that put out original content, while 33% claim to follow news organizations.
Progressive Harnesses the Power of Its Brand Mascot on Social Media
Auto insurance company Progressive is seeing significant social media impact with campaigns focusing around its brand mascot, Flo, that quirky sales rep that debuted in its commercials in 2008.
How Brands Can Use Google+ for Content Marketing
A look at how businesses can best make use of the Google+ features for content marketing.
Small Businesses Plan To Increase Social Media Usage [REPORT]
Small business owners are increasingly using their websites and social media channels to promote growth, according to a recent Citibank survey.