The Content Strategist
Strategies, tools, and tips for spreading content through the social web.
Social media’s impact on sales may be undervalued by up to 94% when the first-click attribution model is used, according to a new infographic by Adobe.
Social login can greatly increase sign-up and interaction rates from customers. So, has your company considered it?
LinkedIn, compared to Facebook and Twitter, is 277% more effective than the two social media giants when it comes to generating marketing leads, according to recent reports.
Only two out of the top 10 most-followed accounts on Twitter have not been hacked. Here's how to keep your brand's social accounts from being hacked.
People of all ages are turning to the Internet and social media when it comes to solving customer service issues.
The days of reactionary social strategies are limited. Here are tips on building brand advocacy by anticipating your customer's needs.
Coca-Cola built up its brand on Facebook by making fans its number one priority.
Out of 43,738 tweets posted over a 19-day time period, 1,443 users rated 36% as “worth reading,” 39% as “mediocre,” and 25% as “not worth reading at all.”
This infographic shows that overall, men and women are discussing the same thing on social media: food.
