The Content Strategist
Strategies, tools, and tips for spreading content through the social web.
If you haven’t heard, McDonalds has been dealing with a social media disaster. The company ran into trouble after using the hashtag #McDStories during a 24 hour campaign of promoted tweets. But unexpectedly, users began to tell their own horrible “stories” – often mentioning drugs and even animal cruelty. “Within an hour, we saw that it wasn’t going…
Did you know Jan. 23, 2012 is the third annual Community Manager Appreciation Day? The Team at 10,000 Words came up some great celebration tips, but we have a better one – Give them a nomination for Best Community Manager in our Contently Awards! Seriously, just tweet your nomination for #bestcommunitymanager to #contentlyawards and give them the credit they deserve!
Researcher Nick Diakopoulos wanted to apply some science to what headlines get retweeted most. So he analyzed 5,101 @nytimes tweets that ranged from July 1 to Sept. 30. Some interesting facts to note – The most passed on tweets were on average seven characters shorter (75.8 vs. 82.8) than average. The most viral tweets “were more likely…
They say the way to a someone’s heart is through his stomach. But food brands are hoping to get to your heart first by engaging with you through Facebook. Everyone loves food, but to make Facebook fans feel special, some brands are serving up visual deliciousness every day. Oreo Oreo is “milk’s favorite cookie,” advertising…
A man sits at a computer in an office, looking at the TMZ.com blog. A beautiful woman enters, walks to him, and reads over his shoulder, then looks back at the camera: “Manly, yes, but I like it, too.” You may not remember the line from the 1970s Irish Spring soap commercials. Just know that…
Zarella does just that with these 7 points...
Content marketing isn't new, but social media platforms make it accessible to more brands. The growth is reflected by startups that help brands optimize with content.
In the increasingly real-time ecosystem of the web, relevance is about exposure, and exposure is all about timing. A blogger might spend three hours crafting a thoughtful post, even more if he’s interviewing someone. Those three hours can pay immense dividends – especially if the post is part of a consistent editorial strategy – in…
