The Content Strategist
Content marketing news, analysis, tips and solutions for retail companies.
Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in Nicaragua putting Tupac through an intensive accelerator program.
From celebrating 4/20 to fostering Hollywood partnerships to headlines about vomiting on Lady Gaga, April saw brands taking calculated risks.
Fashion brands may be leading the content/commerce revolution, but the beauty brands aren't far behind.
There's never been a better time to be a fashionista—and these brands' content marketing is a big reason why.
Samsung has battled against Apple for cultural relevance, but how much have those efforts actually paid off?
In March, the brand magazine made a big comeback.
We talk a lot about the power of longform storytelling, but sometimes the smartest thing you can do is to blow people's minds with a map of your user data.
Content marketers just got a really fun new toy—one that'll up your visual content game faster than you can say "selfie."
Taylor Swift may not be a fan, but Spotify is providing plenty of value for these five brands.
