Content marketing news, analysis, tips and solutions for finance companies.
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5 Golden Rules for Building an Audience in a Boring Industry
A good content strategy can work in any industry, provided it's the right strategy.
How the Content Marketing of Puerto Rico’s Biggest Bank Dominates Its Biggest Holiday
One of Puerto Rico's biggest annual Christmas specials features the country's most popular musicians and sky-high ratings among millennials. The big surprise? It's a piece of content marketing created by a bank.
Watch This Bank Break the Fourth Wall in Hilarious Fashion
Who says that finance content can't go all Ferris Bueller on us and break the fourth wall?
The Best Branded Content of November
It's the holiday season, so of course our roundup of the month's best branded content has to involve a very adorable penguin.
How HSBC Cracked the ROI Code and Tied Their Content Back to Revenue
Like most content marketers, HSBC's Debra Russeth started out creating content with virtually no sales KPIs—until she reverse-engineered their marketing process and had a breakthrough.
Can Content Marketing Save Fannie Mae’s Rep?
Fannie Mae's reputation was rocked in 2009, but now they're trying to fight back, with content marketing as part of their arsenal. Can they succeed?
The Answers to Your 18 Biggest Content Marketing Questions
Here at Contently, we geek out harder on content marketing than a Batman nut at ComicCon. For us, the only thing better than content marketing is talking about content marketing.
John Hancock Puts on Their Storytelling Hat With ‘Choose Your Own Adventure’ Narratives
What do you think happens next? That's just one of the questions financial services company John Hancock is challenging its audience to answer in its recent "Life Comes Next" campaign.