The Content Strategist
Content marketing news, analysis, tips and solutions for finance companies.
Capital One is on a mission to "ignite your inner entrepreneur." And the fuse comes in the form of branded content.
Connecting with people isn't always easy for finance company—at LinkedIn's mega conference, we got advice from the best.
Meet the brand magazine structured similarly to "This American Life."
Sun Life Financial had a content strategy breakthrough when they did something counterintuitive: They stopped talking about their brand.
Despite working in industries laden with compliance regulations, Tara Meehan and Ann Hynek have figured out the secret to publishing quickly.
Brands from all industries dream of building a big-time audience. For digital personal finance service Mint, there's no need to dream.
Cross-platform brand voice, The Mighty Ducks, SXSW, finance brands, and pop-ups all get their due in this week's content catchup.
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks.
How can financial marketers regain consumer trust and tap into the most confident market since the Great Recession?
