Content Catchup: Crafting a Cross-Platform Brand Voice, The Mighty Ducks, and More Must-Reads
Here’s what you missed while contemplating whether to spring for that post-SXSW hangover IV…
Nailing your brand voice is an essential building block of any content marketing campaign, but it’s one that brands really struggle to do right. In the second part of her brand voice series, content strategist Melissa Lafksy Wall explains how to create a brand voice that carries across media channels, resonating with each audience in exactly the right way. Read it.
In an epic longform piece, Dillon Baker looks back at the insane marketing stunt that was the Anaheim Mighty Ducks:
The story of the Mighty Ducks is one of radical experimentation, an unparalleled business move that combined the movie industry, brand marketing, and professional sports. The Mighty Ducks are the only team in the history of major North American professional sports leagues to be named after a brand. In this case, it was Disney’s successful hockey movie franchise The Mighty Ducks.
Looking back, it’s difficult to fully grasp just how bizarre the creation of The Mighty Ducks of Anaheim was. Read it.
Unless your boss owed you a favor, there’s a good chance you missed out on SXSW Interactive last weekend. Have no fear: We were there and put together a handy listicle of takeaways. Read it.
In our latest e-book, we dive into the case studies of five brands that built massive audiences for their content—in large part by eschewing marketing altogether. Read it.
Pop-ups are making a comeback, and surprisingly, it’s a good thing. (We’re not trolling you, I swear.) Jay Acunzo on reports why pop-ups have reemerged as a powerful weapon for marketers that are dishing out high-quality content and building an owned audience. Read it.
That’s all for this week. Now go forth and frolic in the springtime.
Image by Dahl Gabczi