The #1 Role Your Content Team Needs in 2026 Is a Managing Editor
AI makes content cheap to produce. What separates brands that matter is editorial judgment. Why every content team in 2026 needs a managing editor.
The Content Strategist
Brand Voice
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The Future of Content Belongs to the Tastemakers
The Future of Content Belongs to the Tastemakers Polished copy is easy now with AI. You can quickly write blog posts, social campaigns, video scripts, thought leadership essays, white papers, and podcasts at scale across every imaginable format and channel. And yet, after the content is published, it’s quickly forgotten. What now separates authentic, smart…
How to Train AI for Bulletproof Brand Voice: Top Tips and Tricks
In late 2023, Sports Illustrated became ensnared in the editorial version of a doping scandal — the outlet was caught publishing dozens of AI-generated articles under fake bylines. The fallout was swift. Within days, the editor-in-chief was fired and the brand’s credibility took a beating. Though the SI snafu occurred in the early, Wild West…
For Content That Hits All the Right Notes, Try These Brand Voice Exercises
If your brand could come to life as a person at a dinner party, who would it be?
Brand Voice Study: Should Your Content Be Authoritative or Agreeable?
Ask a marketer to describe the ideal brand voice, and you'll hear one word: conversational. Judging by our research, that's causing a problem.
How R/GA’s Twitter Account Became the Best Follow in Marketing
"The number one goal is just to be interesting. Whether that's to be funny or to make an observation that resonates with other people, to stand out in some way is the goal."
What If the ‘Game of Thrones’ Houses Were Brands?
The houses of Baratheon, Greyjoy, Targaryen, Lannister, and Stark are cutthroat entities with logos, values, and mottos. In other words, they're brands.
Corporate Responsibility in the Age of Content and Social Media
As the saying goes, trust takes a long time to build, seconds to break, and forever to repair.
Content Marketing Frees Writers From the Hot Take Machine
Hot takes are a symptom of a broken media system. Content marketing can fix that as brands become an oasis for writers stuck churning out opinions.