The Content Strategist
Content marketing news, analysis, tips and solutions for finance companies.
Here's what you missed while trying to figure out your content strategy's spirit animal...
While it's hard to pinpoint an exact formula for creating cool content, we can look at a few brands who managed to find that sweet spot of fun and engaging storytelling, even when they're selling something as mundane as a blender or checking account.
Is Mark Zuckerberg the modern-day Willy Wonka? It might be a little tenuous, but there seems to be a clear similarity between Facebook’s recent soft launch of ‘Facebook Buy’ and Wonka’s mouth-watering idea: Reach into the News Feed and grab your chocolate bar. Or big-screen TV. Or half-off Bonobos.
A blogger outreach campaign can be an opportunity to spread the word about your brand across numerous sites — or a chance to irritate a whole bunch of influential people. Over the past couple of years, more than one company watched a poorly run campaign net them the worst press possible. Bloggers like Danny Brown…
Financial companies are publishing content aimed at helping consumers navigate the rocky economic climate.
