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The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

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Digital Ad Revenue Isn’t Making Up for Print Losses [STUDY]

Print publications are “losing print advertising dollars at seven times the rate that they were growing digital ad revenue in the last year for which they had complete data,” according to a recent Pew study.

March 5, 2012 · Kylie Jane Wakefield

Where To Find Contently at SXSW 2012

Co-founder Shane Snow and Director of Community Erica Swallow will both be speaking on panels, and we're throwing a Sunday brunch honoring the launch of the Freelance Writers Meetup.

March 3, 2012 · Contently Staff

Big Brands Still Don’t Understand Social Media, Says HBR

In a recent Harvard Business Review article, entitled "Rules For A Social Era," writer Nilofer Merchant argues that having a "big" mindset is causing brands to miss out on lean operations that may help them increase ROI.

February 28, 2012 · Lexi Lewtan

psychology of sharing content

The Psychology of Sharing

To understand why people share online, we compiled all of the latest and greatest studies. Here's what we found.

February 24, 2012 · Reb Carlson