Content Marketing

Where To Find Contently at SXSW 2012

By Contently Staff

We’re gearing up for SXSW 2012 over here at Contently HQ — in case you’re interested in chatting with one of our teammates (or getting your hands on some Contently swag), we’ve put together a quick list of where you can find us when we’re not busy chowing down on tacos.

For starters, co-founder Shane Snow and Director of Community Erica Swallow will both be speaking on panels, and we’re throwing a Sunday brunch honoring the launch of the Freelance Writers Meetup.

Check out the detailed list below, and let us know if we’re missing out on any cool journo or startup events! We wouldn’t want to overlook awesomeness! With that, here’s where you can definitely find us:

1. Freelance Writers Meetup Sunday Brunch

When: Sunday, March 11 at 11:00 a.m.
Where: Paggi House (200 Lee Barton Drive)
What: Join Contently for the inaugural Freelance Writers Meetup. We’re bringing together a room full of top journalists to gather over a full Texas brunch buffet, all the mimosas you can down in two hours, and the brilliant wisdom of Ben Parr — former Mashable editor, startup entrepreneur and CNET and CBSi columnist.

To reserve your spot at our Sunday brunch, RSVP here.

2. Brand Journalism in the Real-World

When: Monday, March 12 at 9:30 a.m.
Where: Sheraton Austin (701 East 11th Street, Capitol EFGH)
What: Come see Contently’s Director of Community Erica Swallow and a panel of industry experts speak about how brands are embracing the world of journalism. MarketingProfs Chief Content Officer Ann Handley will sit down with Twitter’s Editorial Director Karen Wickre, Eloqua’s in-house reporter Jesse Noyes and Contently’s Director of Community Erica Swallow to discuss what adaptations need to be made in corporate environments, how to mitigate bias, and what policies you should institute to ensure the emerging practice’s integrity.

Check out the full panel details here.

3. Branded Content: We’re All Publishers Now

When: Tuesday, March 13 at 12:30 p.m.
Where: Sheraton Austin (701 East 11th Street, Creekside 1 & II)
What: Come see Contently co-founder Shane Snow and an all-star list of panelists speak about the world of brand publishing. This panel will discuss the principles of successful viral content — whether articles, infographics or videos, and how companies can apply these to branded content. And we’re talking about more than just slapping your logo on a pie chart. We’ll discuss how to get started, measure results and set goals, as well as the importance of a consistent strategy. Presenters include Hasai’s VP of Strategy and Alliances Amy Vernon, American Express’ VP of Executive Communications Aundrey Gray, RecordSetter’s Community Manager Emily Miethner, BuzzFeed’s Senior Creative Director Lindsey Weber and Contently co-founder Shane Snow.