3 Content Formats That Will Take Off in 2015
Branded web series, infographics, and comics are taking off this year. Here's why.
The Content Strategist
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How to Rock Instagram: Lessons from Adidas, Ben & Jerry’s, and Other Top Brands
Based on the traction Instagram is gaining among social media marketers and its ability to engage users these days, maybe it’s time to change the old adage to “A picture is worth 1,000 conversions.”
Data Journalism on a Shoestring Budget: 5 Easy Steps
“Data science” is the buzzword du jour, with marquee publications such as The New York Times hiring physics Ph.D.'s to shuffle through haystacks of information and find the needles that will unlock major stories. But not all publishers have those resources at their disposal—and not all content strategists have advanced degrees in probabilistic theory. Still, there are plenty of data-science tricks that can help those on a shoestring budget.
How to Hack Your Visual Content for SEO
These days, statements that SEO is dead are common, along with predictions that content marketing and social media are poised to replace it entirely. The truth is, SEO isn’t what it used to be — but it’s not going to disappear altogether.
Telling Big Stories from Big Data
Producers of the best information graphics are as much researchers as they are designers.
5 Free Data Visualization Sources for Bloggers
People process data visualizations much better than text. They're also more likely to share them.
Infographics Solve Information Overload, Says Visual.ly’s CCO
Visual storytelling is the Internet’s best possible solution to information overload, says Lee Sherman, co-founder and Chief Content Officer of Visual.ly.