How to Learn Social Media Without Getting Scammed
For those looking to up their social media skills, there are ways to learn—and lots of red flags to look out for.
The Content Strategist
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Emotions, Arousal, and the Science Behind Why Stories Get Shared
Emotions act as our compass as we try to navigate the world. They compel us to take action, to keep reading, to spread the word.
Content Catchup: the Science of Virality, Facebook’s Dislike Button, and More Must-Reads
Here's what you missed while wondering why all the Giants fans in your office were crying at their desks...
5 Ways Content Goes Viral
BuzzSumo and Moz analyzed 1 million links, and the results are fascinating.
Deep Inside Chelsea Market, YouTube’s Unofficial Film School Is Reinventing the Studio System
Welcome to the Willy Wonka factory for the digital age.
5 Golden Rules for Building an Audience in a Boring Industry
A good content strategy can work in any industry, provided it's the right strategy.
The 10 Best Super Bowl Ads of the YouTube Era
Beer brands and car companies, puppies and babies, a one-second ad and a poignant portrait of heartland America.
Why Gap’s #OneStitchCloser Went Viral After 9 Months of Relative Obscurity
Why does some content go viral and other gets lost in obscurity? A lesson in pinpointing what matters to your audience from Gap's "One Stitch Closer" campaign.
Content Marketing Catchup: Unlocking Viral Secrets, Jordan’s Hilarious Web Series, and More Must-Reads
Here’s what you missed while calculating how much money you earned over the past few months listening to “Serial” during work hours...