American Airlines’ First Class Twitter Strategy
For American Airlines, Twitter is a customer service tool. With more than 416,000 fans, it ranks fifth place among airlines.
The Content Strategist
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Brazil’s Facebook It Girl, Obama Rocks Reddit, Tweet for an Audi
Ad Week reports on how ad student Ricky Lopes created the highly-popular Facebook character from a '70s toothpick advertisement.
Instagram Deal Progresses, Romney Twitter Buy, Mustafa on Hulu
Facebook jumped a hurtle in the acquistion of Instagram when the California Department of Corporations gave Facebook an official OK.
How To Make an Eye-Catching Branded YouTube Page [VIDEO]
72 hours of video are uploaded onto every minute --- that's a lot of competition. Here's how to make your videos stand out.
Why the Best Brand Storytelling Is Visual [INFOGRAPHIC]
On Facebook, videos are shared 12 times more than text and link posts combined, and photos are liked twice as much as text posts.
Filter Marketing: How The Top Brands Use Instagram
Top brands on Instagram are posting at least once a week. Guess which filter has the highest engagement.
HP’s Potts on Using Content for Customer Support [INTERVIEW]
HP's VP of global digital support explains why he's not impressed with the content produced by most companies today.
Current TV Tweets Convention On Air, iPhone News Browser, Jetsetter Soars
Current TV, co-founded by Al Gore, will be showing a Twitter feed on half of the screen when they air the conventions, reports AdAge.
Smart Car Flop, YouTube Video Ads, Paywall Criticism
Mobile users viewing YouTube videos will now start to see ads popping up on the content, according to AdAge.