The Mobile Marketing Potential [INFOGRAPHIC]
Four billion mobile phones are in use, according to an infographic by Microsoft Tag, providing a wealth of marketing opportunities.
The Content Strategist
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The Importance of Being Real with Customers
Transparency, personality, and being real helps brands stand out among everything and everyone else vying for a customer's attention.
Twitter Gets into Publishing, Facebook Ad Creep, YouTube Fashion Advice
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Let's talk about how Twitter Delves Into Publishing and about Facebook ads.
Content Campaign ’12: Why Numbers Don’t Always Count
A new Pew Research Center study found that while Obama produces more digital content than Romney, neither creates real conversations.
How Content is Written, Shared, Captured on Video, and Photographed [Infographic]
Did you know that there are a whopping 7.38 billion pages on the internet? This infographic by CopyPress lays it out.
Amy Vernon of Internet Media Labs on Why It’s Gotten Better for Writers [INTERVIEW]
The former journalist and social media veteran tells The Content Strategist that in digital strategy, "No one is an expert."
Why Putting a Dollar Figure to a Twitter Follower Doesn’t Make Sense
Putting a price to a Twitter follower is like throwing rocks, pennies, and gold coins in a pile and saying, “Each one is worth about $2.50.”
MindLeaders CMO Alan See on Using Content to Capture Customers [INTERVIEW]
See spoke with The Content Strategist about B2B marketing, his large Twitter following, and how to become a CMO.
Maroney Scowl Meme Frenzy, Vooza Video Contest, Ragu’s Zesty Marketing
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web.