The Content Strategist
With the NFL season just a week away, I’m already starting to notice my Sunday night browser history is a mashup of marketing/media articles and reports from the New York Giants practice facility. It’s a reminder that at 26, I’ve come to follow the marketing and media industry—which I cover as the editor of The Content Strategist—in the same way I’ve followed the sport I’ve loved since I was three years old.
The U.S. is far from establishing a state of gender equilibrium in the media; the voice of 51 percent of the U.S. population is grossly underrepresented.
Here’s a walkthrough of how to make GIFs from existing content, using a recent infographic from LinkedIn, created on the Visually Marketplace.
There’s been a common refrain in the media and marketing industry lately: the relationship between advertising and publishing on the web is broken. But other than building a time machine and stopping CPMs from taking over the Internet in the first place, what can be done?
FX Networks just cast a new co-star. MillerCoors products will be making cameos in a handful of FX Networks shows after the beer company signed a three-year deal to be the official beer for the cable conglomerate.
For those of us who spend large chunks of our lives on the Internet, GIFs are familiar visual punchlines that make us laugh, raise an eyebrow, or put a hand over an open mouth. In the words of Adam Leibsohn, Director of Strategy at Giphy, "GIFs [have] embedded themselves as an essential part of our social lexicon.”
Eighteen months after launching their publication, the eight members of the Coca-Cola Journey team have weathered the ups, downs, and uncertainties all new publishers face.
Brand newsrooms are complex beasts; they're modern-day Gryphons, really, that sport the head of a marketer and the body of journalist. And somehow, those two halves have to figure out how to coexist gracefully.
Roy Peter Clark remembers when his mentor and editor of the St. Petersburg Times Gene Patterson began "preaching for the perfection of an 'explanatory journalism'" in the 1980s. Clark himself wrote an essay on the topic, "Making Hard Facts Easy Reading" for the Washington Journalism Review in 1984 — the same year Ezra Klein was born.
