Mobile Content Gains for B2B Buyers
B2B buyers are increasingly using mobile devices to conduct research about products and services for their companies.
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The Art of the Follow Up
When it comes to customer service, following up with consumers is too often an afterthought in the marketing effort.
Mobile Marketing Gone Bad [INFOGRAPHIC]
More and more data continues to support the finding that people follow brands to receive discounts and promotions, more than any other motivation.
What Inbound Marketers Can Learn From the Movies
Social media strategist Carmen Hill says that like a great movie, content strategy has three parts: the setup, the conflict, and the resolution.
B2B Companies Can Rock Social Media, Too! [INFOGRAPHIC]
B2B companies are seeing results from their social media activities.
How To Optimize Your Pinterest Images [INFOGRAPHIC]
Pinterest is a visual website, and brands must keep that in mind when trying to build their following on the rapidly expanding platform.
How Brands Can Use Google+ for Content Marketing
A look at how businesses can best make use of the Google+ features for content marketing.
The Ins and Outs of Email Deliverability for Marketers
Successfully delivering marketing emails to consumers is becoming even more difficult than it has been in the past.
Does Your Site Use Social Login? Maybe It Should.
Social login can greatly increase sign-up and interaction rates from customers. So, has your company considered it?