Writing a White Paper Like a Pro: 9 Essential Steps for Success
Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way.
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Researchers Crack the Code Behind the Most Successful Tweets
By sifting through some 1.77 million tweets, researchers from Google and Cornell University cracked the code behind the Twitter posts that are retweeted the most.
How Content Drives Social Good Campaigns
For brands looking to launch a corporate philanthropy campaign, the creation of compelling content is an important part of engaging target audiences with the initiative. But simply creating content is not enough. It’s crucial to develop a strategic plan for creating and disseminating that content so it can drive the right audience to the campaign.…
Elizabeth Spiers on Launching Media Brands
Spiers talks with TCS about creating strong content, writing fiction and navigating the grey areas between journalism and brand writing.
Creating B2B Content that Actually Rocks [INFOGRAPHIC]
A look into the nuts and bolts of a strong B2B content strategy. Is the investment worth it for your brand (and are you doing it right)?
5 Dimensions of How to Create a Loved Consumer Brand
In the marketing world, love is the ultimate competitive advantage. Here are five ways to build an emotional bond with consumers.
Jetset Farryn Weiner on Building a Personal Brand [INTERVIEW]
'I think we're all learning how to create interesting conversations with people around the world,' she tells The Content Strategist.
Designing a Great Inbound Marketing Campaign [INFOGRAPHIC]
Before making the transition from outbound to inbound marketing, companies need to understand the process.
5 Ways to Find Great Marketing and Design Ideas
For many creative people, "being inspired" is a spontaneous gift, but professionals must make inspiration happen daily.