Mobile Marketing Gone Bad [INFOGRAPHIC]

More and more data continues to support the finding that people follow brands to receive discounts and promotions, more than any other motivation.

A recent study by Textmarketer revealed that 75% percent of consumers “prefer to receive offers over any other form of call to action.” As companies stretch outside of that need, though, they may find themselves in risky territory, especially when reaching out to consumers via mobile, one of the most intimate channels for communication.

Take a look at the infographic below to see how your brand can avoid the “seven deadly sins of mobile marketing.”


Image by Flickr
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