When Facts Fall Short: Why Brands Need a Point of View
When marketers ignore emotion, compelling stories turn into late-night infomercials.
The Content Strategist
The Onion
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10 ‘Onion’ Articles That Perfectly Sum Up the Marketing Industry
Vladimir Nabokov once said, "Satire is a lesson." We completely agree.
Predictions: What’s the Endgame for BuzzFeed, Vice, Vox, and the Rest of Our Favorite Media Companies?
Predictions of what may or may not happen with our favorite media companies—BuzzFeed, Vice, Vox, and every one else giving the NY Times a run for its money.
Content Catchup: SXSW Buzzwords, YouTube’s Film School, and More Must-Reads
Here's what you missed while looking up all the underground rappers and bands with terrible names that are scheduled to play at Austin house parties for the next week.
Lenovo’s Fantasy Football Mockumentary Is Back, and It’s Awesome
It's football season, and Lenovo/The Onion's razor-sharp parody of Hard Knocks and office fantasy leagues is back.
5 Examples of Humorous Content Marketing
How do brands grab the attention of jaded consumers? The answer is simple: They make fun of themselves. When brands poke fun at their flaws, consumers view them as down-to-earth and relatable; it's the same phenomenon that makes Jennifer Lawrence so popular.
Content Catchup: Lil Jon’s Social Media Love Child, and More Must-Read Stories
Here's what you missed while searching for content marketing conferences with a 24/7 open bar.
4 Viral Parody Sites That Will Inspire Your Content Strategy
Comedians have long held mirrors up against society’s many absurdities and shortcomings. And now, content creators are using the satirical technique to draw attention to their own causes by using minimal resources to poke fun at a competitor, an ideological opponent, or even a major political issue. Here are four parody websites that really made waves: Here are four parody websites that really made waves:
Social Content? Customized Advertising? Not Display Ads? How Top Publishers Define Sponsored Content
BuzzFeed, The Onion, The Atlantic, and more explain how they define "sponsored content."