Infographic: How the Best Brands Use Snapchat
Brands approach Snapchat like most people over the age of 25: You know it's a big deal, but you aren't sure what the hell you're supposed to do with it.
The Content Strategist
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5 Brands That Rock Their Munchie Marketing
In an ideal world, we would not judge a snack by its fat, sugar, and sodium content, but by the quality of its branded content. So whether or not your slow food, organic, fair trade, gluten-free veganism can accommodate these quirky brands into your diet, try to relish the raucous joy they're making on social media.
How Snapchat Brings Intimacy to Content Marketing
Just because Evan Spiegel, CEO of Snapchat, was recently mortified by his raunchy frat email exchanges doesn't mean that the app is up to no good.
YouTube Is Trying to Rival Cable. Is This Great News for Brands?
YouTube is making a big push to turn itself into a first-rate, mainstream network—all for a slice of that lucrative, cable TV pie. How will they do it?
The Pros and Cons of Viral Brand Fights
We might only be a few months away from “Yo Mama” jokes constituting a content strategy. Brands are getting sassy with each other, and the Internet seems to be loving it. Taco Bell’s new Ronald McDonald-themed videos dissing McDonald’s breakfast didn’t pull any punches, and neither did Ford’s shot-by-shot parody of Cadillac’s divisive “Poolside” ad.…
CONTENT WATCH: The rogue Taco Bell shell-licker, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Tuesday.
Super Bowl Brand Winners, Super Bowl Memes, Value of Scripted Ad Series
Chrysler's and Taco Bell's ads were the biggest hits among viewers during the Super Bowl.
Taco Bell Super Bowl Teaser, Quora Blogging Platform, Viral Videos
Taco Bell's latest campaign is a teaser video for its Super Bowl spot the company placed online.
Taco Bell Takes the Fiesta to Twitter
Consumers' favorite place to grab a fourth meal, Taco Bell, runs a Twitter strategy that ensures fans stay loyal to the brand.