4 Quick Steps To Finding Your True Voice
It’s tempting to define your voice as something you know a lot about or something related to your job, but your true voice is already defined. You just have to find it.
The Content Strategist
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Pinterest For Content Marketers: The Basics
Pinterest, the internet’s buzzing online moodboard has become a hub for content marketers. We’ve covered how to kill it with content strategy before, but Mashable just ran a great infographic about the site’s social reach that we thought was worth sharing.
Top Social Brands Spill Their Facebook Tactics
Brands need to evolve culturally,” Ad Age explains their latest trend report, in which they explored the secrets of top brands like Chapstick, Intel, and Burger King and their Facebook tactics. “When a brand is on Facebook and you feel like it probably shouldn’t be there, it’s that the brand hasn’t figured out how to communicate in…
Community Manager Secrets: An Interview with Warby Parker
Contently interviews Warby Parker Social Media Manager Jen Rubio about how the company is growing its customer base and audience with its wide-reaching digital content strategy.
3 Key Ways To Turn Your Blog Into a Super-Resource
The Internet is changing the way people remember things. Last year, a study led at Columbia showed that instead of remembering the actual information we learn online, we remember where we learned it. Because we trust that websites are more or less permanent, we often simply plan return to sites later to find facts when we…
Forecasting The Future – A Strategic Imperative
Everyone knows that things change, but the most successful companies seem to know what is going to change before anyone else. Does that make their leaders visionaries with a crystal ball? Most likely not. In most cases, the companies that are able to anticipate the future are led by strategic thinkers who have taken the…
Balance your Mix of Stock and Flow Content Like A Pro
There’s been an artificial dichotomy in blogs for some time: original versus curated content. Each model has proven successful. And that’s the point – they should. Curation and original content are two ends of a spectrum in which you have a balance of material that works for you … and that you create or choose to best express what…
The Do’s and Don’ts of Writing Content for Luddites:
Writing internet content for Luddites may seem like a losing proposition, since the defining characteristic of this market is their distrust and dislike of technology. But even the most severe techno-phobe has to go to work, or communicate with a favorite grandchild. Since this market is less likely to keep searching once they’ve found a…
Starting A Company Blog: Tumblr or WordPress?
the pros and cons of using either Tumblr or Wordpress for your company blog.