The Content Strategist
I have a son named Henry. And ever since he was born, I have seen an inordinate amount of personalized baby and toddler items featuring the name “Henry” in my social feeds. Now, there are two ways to explain this coincidence. 1) Henry is currently a popular name for boys, so the advertisers looked at…
Enter B2B research methods: the key to uncovering insights about your customers that'll not only help you avoid common pitfalls that plague brands, but also deliver better customer experiences.
People are more likely to buy when they feel an emotional connection with a brand. And measuring sentiment is one way to measure that emotional connection and craft a story around data you're already collecting. In our latest blog post, learn how to measure sentiment from brands that are already doing it well.
Google Trends is a free tool to help you level up your content marketing through SEO. It helps you know which topics to address, when to post, and the magic combo of keywords and content types that will resonate with your audience. Learn how in our latest blog.
Consumers are using voice search to answer their queries, and it's delivering satisfying results. Learn how voice search impacts content marketing and how you can leverage it to your advantage.
UGC, or user-generated content, is a powerful tool to leverage the voices and experiences of your customers to promote your brand.
You've published a new piece of content. Congratulations! But don't celebrate too much—you're not really done yet. Publishing content is when the content creation process ends and the content distribution and promotion processes begin. Check out these 7 things you need to do to build an effective content distribution strategy.
The end of the year doesn't have to mean a slow-down of marketing activity. Take this time to evaluate what you've done in the past year and prep for the new year's trends.
The G2 Winter 2023 reports have been published, and Contently ranks as the leading content marketing platform in several categories.
