Procter & Gamble Goes to the Source of Olympic Champions: Moms [VIDEO]
During the 2012 Olympic Games, Procter & Gamble is promoting its brand by turning its cameras to the champions' moms.
The Content Strategist
Storytelling
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Why Telling a Good Story in a Brand Campaign Is Vital
A particularly effective way to get the word out about a brand is to tell a story.
Storytelling: How Advertisers Compare with Content Marketers
Not only is a story essential for content marketers, but other marketers and advertisers are following the "story" model as well.
21 Types of Content Audiences Love [INFOGRAPHIC]
To keep an audience captivated, marketers need to create and repurpose content that resonates.
ReadrBoard: Getting Past ‘Like’
ReadrBoard is a new social tool that lets readers react to anything online - an article, a photo, a video, even a snippet from a page.
Finding Great Content Within the Company
Every brand has a plethora of information to share — locating the best of it and telling it in the right way is the key.
Visualize Your Company’s Data [INTERVIEW]
JESS3 CEO Jesse Thomas and Tiffany Farrant-Gonzalez, a JESS3 designer, give their tips and tricks on how to release a company's data as a compelling visualization that turns heads.
Why Visual Storytelling Is Crucial for Brands
A picture is no longer worth a thousand words — perhaps it is worth a million "Likes."
How Brands Can Use Storytelling to Propel Sales
Storytelling can help brands connect with consumers, as illustrated by the recent Linsanity craze.