The Content Strategist
Mashable pulled together a great list of browser plugins that improve productivity. Check out a couple we thought looked useful for improving your media diet, and eventually digital strategy. 1. Social Fixer for Facebook If you are getting sick of the constant Facebook changes, Social Fixer for Facebook gives you the opportunity to customize your News Feed…
According to a recent post on The Conversation Agent, many B2B marketers are not satisfied with the performance of their website, social, search marketing and sales conversion efforts. Here’s a breakdown of the main reasons why. Luckily we’ve answered a few of these for them. Uncertain of where to begin? Lack resources? Don’t know how to…
E-commerce businesses and great content marketing are a natural fitting pair – content makes the products look good, and product gives good content constant new material with aims at profits. But for Ara Katz, content is about so much more then brand context – it’s crucial storytelling. As the head of Creative and Partnerships for…
Want to create easily shareable content that boosts page views and backlinks? Consider infographics (or data visualizations), which get 30 times the page views of a comparable article, according to Lee Sherman, co-founder and chief content officer of Visual.ly, an online community for sharing and promoting infographics. Sherman describes these data visualizations as “the perfect…
If you run a blog, constantly coming up with ideas can be grueling. Especially if you’re always waiting until you sit down to write before you brainstorm. I’m a creative person, but I don’t think I’m more creative than most other writers. However, I, in my average-level creativity, literally never run out of ideas for posts.…
Social media blog Mashable has developed a formula that makes its readers into raving fans who distribute the site’s content quicker than Mashable could on its own. We all want to publish content that spreads like wildfire. Often the difference between a flop and a meme is in very small details. So long as your content…
Search engine optimization. SEO. Optimizing stories for search. That’s how they do it at the farm — the content farm. That’s where writers are paid a pittance to write to a formula based on a specific set of words and phrases that some program says people are searching for. It’s like the directions on a…
I had a conversation with a stranger on a boat when I was out living the Internet lifestyle a little bit ago (you know, cruising to Bermuda). We were at the bar and started by chatting about how rough the ride was, and other small talk. Eventually, the man asked me what I did for…
An editorial calendar will save you time and help you keep your blog going when you get busy or run out of ideas. Here are 8 steps to creating yours.
