Altruistic Content Marketing: The Good, the Bad, and the Ugly
Should KFC really be running campaigns for health research?
The Content Strategist
Starbucks
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Evangelizing Content: Everything You Need to Know in One Webinar
Before you worry about budgets, this webinar will teach you all you need to know about getting your organization to care about content.
5 Brands That Know How to Use GIFs
Just like your mom, brands now kinda know what GIFs are!
10 Campaigns That Should Win Best Branded Content at Cannes
As brands go for glory at Cannes, here's our look at the favorites that could take home the coveted Best Branded Content Lion.
Mattress Co. Casper Launches New Mag to Investigate Drugs, Experimental Interrogation, and Sleep
Casper gave its star-studded masthead editorial independence, and the early returns are awesome.
WeWork’s User-Generated Magazine Is Surprisingly Amazing
WeWork puts a whole new spin on user-generated content.
Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe
In 2015, the maxim of "everyone's a publisher" is quickly being replaced with "everyone's a media company."
Why Starbucks Is Trying to Launch a Media Company
Now brewing at Starbucks: content, and lots of it.
Deep Inside Chelsea Market, YouTube’s Unofficial Film School Is Reinventing the Studio System
Welcome to the Willy Wonka factory for the digital age.