‘Talk About Innovation Without Resorting to Cliches,’ and 5 Stories You Should Read This Week
Here's what you missed while you spent the week preparing to love and hate the NFL at the same time...
The Content Strategist
Spotify
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‘What’s in a Spotify Name?’ and 5 Other Stories You Should Read
Here's what you missed while you spent the week forgetting to prepare for winter storm Jonas.
Apple Takes Over the World: 3 Hot Takes From WWDC
Yesterday was about a lot more than Apple Music.
Is Blendle, the iTunes for Journalism, the Next Big Media Model?
It would be putting it lightly to say that the last couple of decades have been a tumultuous time for journalism. Dutch news site Blendle wants to bring some order to the chaos.
5 Brands That Are Killing It on Spotify
Taylor Swift may not be a fan, but Spotify is providing plenty of value for these five brands.
5 Brands That Boosted Their Traffic With Content-Focused Redesigns
How did Neil Patel double QuickSprout's traffic in just a couple of months? This content-focused design trick.
5 Awesome Brand Videos That Harness the Power of Music
Music has been called the universal language, and brands know this, often using music to accentuate their content's message. But what's really cool is when music becomes the center of attention. Here are a handful of brands who pushed music into the spotlight.
How MillerCoors Woos the Millennial Male by Flooding the Web With Branded Content
For MillerCoors, the best way to capture a millennial male's heart is through his smartphone—preferably while he's drinking a beer. That's been the theory behind the company's aggressive content strategy in recent months.
The Chalice Symphony, and Other Beer Content to Consume Responsibly
A few companies have managed to create chug-worthy beer brand marketing that’ll get you buzzed (or buzzing) without stepping over the line.