The Content Strategist
There's a new "Snow Fall" piece in The New York Times today, and it tackles an important topic: the demand for policies and programs that meet the needs of women in prison. It's awesome and elegant. It's also a piece of branded content.
Doubtless, you’ve seen it dozens of times: a still photograph within a video that somehow manages to appear three-dimensional. It displays depth, varying planes of motion, and perhaps even animated particles or lighting effects.
Renowned hip-hop producer RZA has a new track for you, but it won’t be available for download on iTunes. Instead, it will live as a piece of streaming, branded content on Complex.com.
At Contently, we've been huge fans of Microsoft Stories, the site launched by the tech giant late last year to tell engrossing, beautiful, long-form narratives about the work going on inside the company. They're all written by one incredibly prolific writer — Jennifer Warnick. We asked Warnick to take us inside the world of Microsoft Stories. She did not disappoint.
March Madness. The NFL Draft. NBA Playoffs. NHL Playoffs. Opening Day. As the sports world approaches arguably its craziest time of year, a panel of journalists and editors gathered last week in New York City to talk about sports reporting in the digital age.
"Content is king" is so 2012. Try this one on for size: "Design protects the castle." Thankfully, designers are sharing their lessons and experiences online.
The learnings for marketers and strategists from the controversy over the New York Times' "Snow Fall" content design.
