Our 2014 Content Marketing Predictions, Ranked
Unfortunately, I don't think anyone is about to start referring to us as the Miss Cleo of content marketing.
The Content Strategist
Red Bull
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What Great Content Marketing and Football Fandom Have in Common
With the NFL season just a week away, I’m already starting to notice my Sunday night browser history is a mashup of marketing/media articles and reports from the New York Giants practice facility. It’s a reminder that at 26, I’ve come to follow the marketing and media industry—which I cover as the editor of The Content Strategist—in the same way I’ve followed the sport I’ve loved since I was three years old.
Content Marketing Catchup: Red Bull’s Big Future, the Danger of Ignoring Owned Media, and More Must-Read Stories
Here's what you missed while contemplating whether an American flag tank top is kosher office attire on Summer Fridays (Answer: it is).
Could Red Bull Become the New ESPN?
Reb Bull is both a media company and a beverage company, but above all, it's a company that's comfortable breaking boundaries.
4 Ways Your Brand Can Become a True Thought Leader
The buzzword “thought leadership” lives on because no one’s coined a better term. But whatever you call it, showcasing expertise and positioning yourself ahead of competitors is an essential strategy for any brand that operates a range of businesses.
See Which Brands Freelance Creatives Would Give Up Their Freedom to Work For
As brands create more and more content, thus opening up more job opportunities, significant debate about whether freelance creatives really want to give up their bohemian bliss for a corporate gig. According to a recent study by Working Not Working, a network that connects freelancers with corporate gigs, the answer is "Yes!" Especially if your brand is cool.
Content Catchup: The Best Branded Content of 2014, BuzzFeed’s Secret Weapon, and More Must-Read Stories
This week's must-read stories, for while you're going over the river and through the woods to sit around with your family on Easter staring at your phone...
The Best Branded Content of 2014 So Far
I combed through hundreds of pieces of branded content researching this piece, and I must say, at no point was I tempted to quit my job at Contently and relocate to the remote jungles of Central America.
Whats the Difference Between B2B and B2C Content Marketing?
Businesses and consumers ultimately want the same thing, but marketers have to approach them in different ways.