Why Starbucks Is Trying to Launch a Media Company
Now brewing at Starbucks: content, and lots of it.
The Content Strategist
Red Bull
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10 YouTube Stars Your Brand Should Partner With
"This generation doesn't dislike brands. What they don't like is advertising." But what do they love? YouTube stars.
Content Catchup: Get Ready For Seth Godin to School You, and More Must-Reads
Here’s what you missed while wondering how to integrate GIFs into your #bae’s #Vday gift… ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content I spoke with Seth Godin, the godfather of content marketing, and he taught me more in 45 minutes than I’d learned in the previous…
Are You Ready for Some X-Treme Content Marketing?! [Contently Comic]
Clear eyes. Full hearts. EXTREME BANKING.
Content Catchup: How Top Brands Build Their Newsrooms, Red Bull’s Secret Team, and More Must-Reads
Here's what you missed while wondering when your VC-engorged tech company is going to build a cave room that you can hibernate in until April...
Meet the Men Behind Red Bull’s Explosive Content
Red Bull and GoPro do some of the most exciting, groundbreaking work anywhere—and the ideas for their content often come from two guys at a small branded content firm.
How ‘Zines Help Big Brands Keep It Real
Millennials are good at discerning when brands are inauthentic and disingenuine. One way to strike a chord with them? Old-fashioned zines, as Nike and Red Bull demonstrate.
How to Find Stories in Unexpected Places
As strange as it might sound, I have a harder time not finding stories. It's like that line in 'The Sixth Sense' when Haley Joel Osment says, "I see dead people." Instead of dead people, I see stories. Everywhere.
The State of Content Marketing Heading Into 2015
If 2014 was the year brands got serious about content marketing, then what's in store for 2015? We surveyed 601 content marketers to find out.