As the Content Arms Race Heats Up, Brands Face Their Moment of Truth
Everyone creating content is competing against everyone else creating content. It’s a free-for-all, with alliances and power positions changing faster than a game of Risk.
The Content Strategist
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Don’t Call Our Brand Newsroom a ‘Marathon.’ We’re the Phoenix Suns.
At The Content Strategist, I think of our crew as the Phoenix Suns—a young, promising upstart team that's just hitting our stride and seeing our audience double every few months, elated to be playing in front of a semi-packed house.
Best of Branded Content: Airbnb’s Content Marketing Takes Flight
Every week, we want to highlight a brand that’s telling amazing stories. This week, it’s Airbnb’s first major content campaign. Red Bull, the gold standard in brand storytelling, is laser-focused on giving people wings. In its first big branded content push, Airbnb wants to give those with wings a home. With the help of the…
What One Thing Do The Best Brand Publishers Have In Common?
The content marketing successes of Red Bull, GE, and American Express all have something in common, and understanding it may help confused content marketers who aren't sure where to start.
CONTENT WATCH: Branded daredevils jumping from Everest, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines.
Red Bull Stages Takeover of New York Music Scene
Red Bull has put together a mass of talent to keep the city up and dancing all night for the next five weeks.
Red Bull’s World: The Secret Ingredients of Revolutionary Content Marketing
Is Red Bull a drink giant that publishes content or a publishing empire that sells a beverage?
Drink Brands’ Big Content, Reuters and Newscred, Wired’s New Editor
Content Marketing Institute writes about the content marketing strategies of three drink brands, Coca-Cola, Red Bull, and Pepsi.
Coca-Cola Pours Content, MTV Shake-Up, Content Marketing Pitfalls
On Monday, Coca-Cola revamped its website, putting an emphasis on the history of the company, reports The New York Times.