Is It Time for Us to Stop Caring About Real-Time Personalization?
Beacon technology has been stuck in the hype machine for two years. Will it ever get out?
The Content Strategist
real-time marketing
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Content Catchup: Get Ready For Seth Godin to School You, and More Must-Reads
Here’s what you missed while wondering how to integrate GIFs into your #bae’s #Vday gift… ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content I spoke with Seth Godin, the godfather of content marketing, and he taught me more in 45 minutes than I’d learned in the previous…
Content Catchup: Facebook’s Master Plan, Real-Time Marketing’s Fatal Flaw, and More Must-Reads
Here's what you missed while wondering whether it's possible for anyone over the age of 25 to understand Snapchat...
Facebook’s Launching a Super Bowl Content Hub. Will It Work?
Facebook is banking on the fact that two-thirds of Super Bowl viewers will likely engage with a brand's game-related content on social media.
Fisher-Price Scores 2015’s First Big ‘Real-Time’ Content Marketing Win
The major trend of 2015 will be brands telling bigger, better stories faster than they have before. Some call it "real-time marketing"—I prefer to think of it as brands simply learning how to act like media companies. Within the first 24 hours of 2015, Fisher-Price set the bar pretty darn high.
Here’s What You Missed at the Contently Summit (Video)
On November 6, 200 of the industry's top minds gathered for an intimate and honest discussion of the state of content marketing. Here, we pull back the curtain.
These Brands Hijacked the Kim Kardashian #BreakTheInternet Trend Without Looking Like an Ass
Today, many, many brands jumped on the #BreaktheInternet trend—and some of the tweets actually weren't horrible!
Can Brands Really Publish at the Speed of News?
News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge.