How The New York Times Took Native Advertising Global
T Brand Studio International editor Nelly Gocheva talks about brave brands, the power of storytelling, and how European audiences feel about native ads.
The Content Strategist
Quartz
Filter
Rising ROI: Why Brands Are Going All-In on Multimedia Content
Visual content isn't only effective for producing engagement and clicks—it might also create more direct sales than other types of content.
Can the Attention Web Save Publishing? Upworthy, Quartz, and Refinery29 Weigh In
There’s been a common refrain in the media and marketing industry lately: the relationship between advertising and publishing on the web is broken. But other than building a time machine and stopping CPMs from taking over the Internet in the first place, what can be done?
Data Journalism on a Shoestring Budget: 5 Easy Steps
“Data science” is the buzzword du jour, with marquee publications such as The New York Times hiring physics Ph.D.'s to shuffle through haystacks of information and find the needles that will unlock major stories. But not all publishers have those resources at their disposal—and not all content strategists have advanced degrees in probabilistic theory. Still, there are plenty of data-science tricks that can help those on a shoestring budget.
Circa’s David Cohn Reveals His Plans for Sponsored Content Atoms
It's hard to imagine the news article ever going away. But as the crop of media startups launched in the last year have shown, an emerging trend in publishing is the deconstruction of the article into units native to the Web.
Chartbuilder Will Make You Feel Like a Graphics God (But Won’t Make You Jump Off A Roof Into A Swimming Pool)
It’s no secret that visual content is a big key to unlocking brand engagement. A study by MBooth and Simply Measure examined the top 10 brands on Facebook and found that users liked photos twice as often as text updates and shared videos 12 times more than photo and text posts combined. At the moment,…