The Content Strategist
The Strategist spoke to author and comedian Thurston about the approaches to storytelling, content marketing, and relationships with readers that he learned from writing the bestselling book "How To Be Black" and now applies to client work at his agency Cultivated Wit.
In April, a cadre of 200 publishers and advertising specialists gathered in New York’s Bowery Hotel for Contently’s Social Content Summit, which featured insights from nine professionals who have emboldened their brands through unique content and social media. This is the eighth of a nine-video series sharing some of the day’s learnings.
Mark Howard, SVP of Digital Advertising Strategy at Forbes Media, talks about how Forbes has succeeded with its BrandVoice program by maintaining the authenticity of its content.
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Tuesday.
Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.
You don’t have to copy publisher tricks that can hurt your user experience and reputation.
Performance pay can provide brand journalists with incentives that will boost their productivity, but it can also raise serious issues.
Digital publishing, multimedia, and online content are creating worlds of intellectual opportunities for one invaluable demographic – kids.
Mobile video is beginning to increase in scale. That's because it's one of the few types of mobile content that monetizes on a reliable and predictable basis.
