Facebook’s Algorithm Is Apocalyptic for Brands, Publishers, Users, and Facebook Itself
I usually balk at predictions about Facebook's demise, but the latest algorithm change has huge consequences that could hurt everyone involved.
The Content Strategist
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Who Owns Your Audience?
Publishers are fighting a war on two fronts.
‘Don’t Trick Them; Don’t Piss Them Off’: The Sponsored Content Debate Heats Up
When it comes to sponsored content, what counts as honesty?
10 Charts That Are Changing the Way We Measure Content
In March, the "how to measure content" debate came in like a lion. It came out like a lion on steroids. Were you following?
How Writer Residencies Earned Amtrak a Runaway Train of Free Press
Writers don't usually get to ride the gravy train, but now, they may at least be able to ride Amtrak for free.
It’s 10 p.m. — Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits
What makes readers come back for more? It's a question publishers have been asking for centuries, and Chartbeat Lead Data Scientist Josh Schwartz may have finally cracked part of the code.
Paper: The Latest Step In Facebook’s Native Ad Master Plan
On Monday, Facebook introduced Paper, a ‘social newspaper’ app that feels like Flipboard and Facebook had a beautiful love child raised and nurtured by Apple.
Strategist Six: This Week’s Top Stories, Like the ‘Hot Hockey Wives’ Problem
Content folks face a tough quandary; you need to read voraciously to write effectively, but then you look up to realize that you’ve spent the entire morning working through the backlogs of Slate’s Dear Prudence and probably should have been doing something else. Like reading these six stories from around the web. Check it: This…
What Content Marketers Can Learn From Publishers
Content marketers can learn a few fine lessons from traditional publishing companies, though they shouldn't completely emulate them, says the Content Marketing Institute.