The Content Strategist
Increasing traffic to your blog isn’t the “cure all” some people make it out to be. Without a solid strategy, you might attract users – but not be able to keep them coming back. But as long as you’re clear-eyed about what traffic-building efforts can and cannot accomplish, there is a lot gained by getting…
You need stellar content that your audience will want to read. But that’s not enough. Even with great writing, you still need to draw people in, get them to focus on what you’re saying, and help them navigate your blog. You could change everything by hand, but why not save time with a head start? Here…
Business of Fashion recently wrote a post about how commercial content is changing editorially. The publishing business model is changing and the line between advertorial and editorial is becoming further blurred. While it’s a head-scratcher for the publishing industry, from a content marketer’s perspective, the move is a natural shift in the changing dynamics of the online…
