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Proctor & Gamble

The Association Problem: When Consumers Like Your Ad But Forget Your Brand

Trending

The Association Problem: When Consumers Like Your Ad But Forget Your Brand

By Tallie Gabriel
The Biggest Audience Isn’t Always the Best

Voices

The Biggest Audience Isn’t Always the Best

By Elisa Cool
Exploring Seinfeld, Buzzfeed, and the History of Branded Content With Brian Clark

Brands

Exploring Seinfeld, Buzzfeed, and the History of Branded Content With Brian Clark

By Yael Grauer
4 Awesome Pieces of Olympic Content for Sports Haters

Brands

4 Awesome Pieces of Olympic Content for Sports Haters

By Natalie Burg
Grey Poupon Plays Elitist, Klout’s Bad Rap, iPhone 5 Frenzy

Content Marketing

Grey Poupon Plays Elitist, Klout’s Bad Rap, iPhone 5 Frenzy

By Sara Castillo
Zero Moment of Truth Is Kingmaker for Content

Brands

Zero Moment of Truth Is Kingmaker for Content

By Joe Lazer