GE’s Crazy, Experimental Podcast Is ‘Serial’ for Coders
How do you get people excited by industrial software? With a complex, semi-fictional narrative podcast.
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Contently Comic: Sponsored Insanity
Just because a brand has the budget to sponsor content doesn't mean it should.
5 Podcasts Every Content Marketer Should Listen To
These podcasts aren't quite Serial, but they're pretty damn entertaining and give you a weekly crash course in the industry.
#ModernMarketing Podcast, Episode 3: How Coca-Cola and LinkedIn Built Their Newsrooms
Why are some brands better at content marketing than others? We explore.
#ModernMarketing Podcast, Episode 2: Let’s Talk About Content Measurement
In episode 2, host Kavi Guppta looks for solutions to the measurement challenge that marketers are facing today.
#ModernMarketing Podcast: Episode 1, What’s Next for Brand Publishing?
In the inaugural episode of Contently's very own podcast, host Kavi Guppta discusses the past, present, and future of content marketing as we begin 2015.
Is This What Your Content Marketing Brainstorm Looks Like? [Contently Comic]
This is the first installment of our weekly comics about content marketing. Because if we can't laugh at ourselves, we're doomed.
Are Podcasts the Next Big Thing for Sponsored Content?
As more people get into the podcasting experience through popular programs like "Serial," "This American Life," and Bill Simmons's "B.S. Report," it's worth asking the question: Could podcasts be the next big territory for sponsored content?
Here’s How Best Buy Could’ve Avoided Their ‘Serial’ Twitter Gaffe
"Serial," the most downloaded podcast of all time, ended this week, creating a pop culture vacuum that probably won't be filled for a few weeks. But on its way out, the podcast inadvertently became part of a marketing controversy.